Adidas background: 1949 – The founding father

Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing, and accessories. The company was founded in 1949 by Adolf Dassler, who had previously co-founded a shoe company with his brother Rudolf called Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in 1924. However, due to personal and professional disagreements, the brothers decided to split and form their own companies, with Adolf founding Adidas and Rudolf founding Puma.

Adidas was initially focused on producing athletic shoes, particularly for soccer and track and field. Its first major breakthrough came in 1954 when the German national soccer team, wearing Adidas shoes with screw-in studs, won the World Cup. This helped to establish Adidas as a leading brand in the sports footwear industry.

In the following years, Adidas expanded its product line and entered new markets. In 1967, the company introduced its iconic three-stripe logo, which has since become one of the most recognizable logos in the world. The 1970s saw the introduction of apparel and accessories to the Adidas product line, and the company began to expand its presence in the United States.

Throughout the decades, Adidas has collaborated with numerous athletes, designers, and celebrities. One of its most successful partnerships was with basketball player Michael Jordan, whose Air Jordan line of shoes became a cultural phenomenon in the 1980s and 1990s. Adidas also worked with designer Yohji Yamamoto to launch its high-end Y-3 fashion line in 2002.

In recent years, Adidas has continued to innovate and expand its product line. It has invested heavily in technology, such as its BOOST foam technology that provides enhanced comfort and energy return in shoes. The company has also focused on sustainability, with initiatives to reduce its carbon footprint and use more sustainable materials in its products.

Today, Adidas is one of the largest and most successful sportswear companies in the world, with a presence in over 160 countries. The company has partnerships with a wide range of sports teams, athletes, and events, including the FIFA World Cup and the Olympic Games. Its products are worn by millions of people around the world, from professional athletes to casual consumers. Adidas continues to be a leader in the sports footwear and apparel industry, driven by its commitment to innovation, sustainability, and excellence.

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